unfair.mov / work / doubleword
God-tier
a thesis film for Doubleword
A priest suddenly stops mid-sentence at the height of a packed sermon because God has hit his monthly token limit.
- Client
- Doubleword
- Delivered
- September 2026
- Duration
- 2 minutes 25 seconds
- Format
- 4K, 16:9
- Timeline
- 3 weeks, first concept to delivery
- Director
- Saul Lotzof
- Writer
- Saul Lotzof
about the client
Doubleword serves open-source large-language-models (LLMs) to companies using them at scale.
The brief for this project was to make something so entertaining that any software engineer would watch to the end, even if the product wasn't an exact fit for them.
about the film
The goal was to target the common pain points of developers who use AI agents.
At the moment, AI tokens (the fuel for AI agents) are too expensive to allow developers to activate much of the technology's enormous potential.
Common headaches include live services breaking unexpectedly, having to downgrade the quality of services, and pushing back deadlines for new projects.
We figured that if we could make developers laugh and have them feel understood, they'd stick around to find out more about the product.
From there, the video turns to the three founders who explain the problem plaguing the industry (expensive tokens), what they've built, and why it helps.
stills
